In today’s digital age, businesses are leveraging various online platforms to promote their products and services. One such platform is Facebook, which has over 2.8 billion monthly active users. With such a vast user base, Facebook advertising can be a game-changer for businesses. However, to make the most of Facebook ads, it’s essential to understand the various ad sizes available for 2023. In this guide, we’ll explore the different types of Facebook ad sizes and how to make the most of them to promote your business.

 Introduction

Facebook advertising has become increasingly popular, and with good reason. It offers businesses the ability to target specific audiences and promote their products and services through a variety of ad formats. With the right ad sizes, you can grab your audience’s attention and drive conversions. However, with so many ad sizes available, it can be challenging to know which ones to use. In this guide, we’ll provide an in-depth overview of the various ad sizes available for Facebook in 2023.

 Why Do Facebook Ads Sizes, Matter?

Facebook ad sizes play a crucial role in the success of your ad campaigns. Your ads’ appearance and size determine whether users will stop and look at them or simply scroll past them. The right ad size can help you grab your audience’s attention and encourage them to engage with your ad. Conversely, using the wrong ad size can make your ad look unprofessional and unappealing.

 Understanding Facebook Ad Sizes

Before we dive into the specific ad sizes, it’s essential to understand how Facebook measures ad sizes. Facebook measures ad sizes in pixels, with the dimensions listed as width x height. For example, an ad with dimensions of 1200 x 628 pixels has a width of 1200 pixels and a height of 628 pixels. With that in mind, let’s explore the different types of Facebook ad sizes.

 Facebook Ad Sizes and Specs for Images

Facebook offers various ad sizes for images, including single-image ads, carousel ads, and collection ads.

1. Single Image Ads

Single-image ads are the most common type of Facebook ads. They consist of a single image and a caption or headline. The recommended image size for single image ads is 1200 x 628 pixels, with a maximum file size of 30 MB.

Facebook Single Image Ad Specs

Facebook Single Image ads are a simple yet effective ad format that uses a single image to capture attention and promote a product or service. Here are the current specs for Facebook Single Image ads:

• Recommended image size: 1200 x 628 pixels
• Image ratio: 1.91:1
• Minimum image width: 600 pixels
• Minimum image height: 315 pixels
• Maximum image size: 30 MB
• Recommended image file type: JPG or PNG
• Maximum text-to-image ratio: 20%

It’s important to note that Facebook has a limit on the amount of text that can be included in an ad image. If your ad contains too much text, it may be shown to fewer people. Facebook provides a helpful tool called the Text Overlay Tool to help advertisers determine whether their ad image contains too much text.

Best Practices for Facebook Single Image Ads

To make the most out of your Facebook Single Image ads, it’s important to follow best practices for ad content. Here are a few tips to keep in mind:

• Use high-quality images that are visually appealing and relevant to your product or service.
• Include a clear and concise message in your ad copy.
• Consider using bright colors or bold text to make your ad stand out in the News Feed.
• Keep your text-to-image ratio below 20% to avoid having your ad shown to fewer people.
• Use A/B testing to experiment with different images and ad copy to see what resonates best with your target audience.

By following these best practices and adhering to Facebook’s recommended image size and specs, advertisers can create effective Single Image ads that capture attention and drive results.

2. Carousel Ads

Carousel ads allow you to showcase multiple images or videos in a single ad. Users can swipe through the images or videos to see each one. The recommended image size for carousel ads is 1080 x 1080 pixels, with a maximum file size of 30 MB.

Facebook Carousel Ad Specs

Facebook Carousel ads allow advertisers to showcase multiple images or videos within a single ad unit, allowing them to tell a more complete story about their product or service. Here are the current specs for Facebook Carousel ads:

• Recommended image size: 1080 x 1080 pixels
• Image ratio: 1:1
• Minimum number of cards: 2
• Maximum number of cards: 10
• Minimum video length: 1 second
• Maximum video length: 240 minutes
• Maximum video file size: 4 GB
• Recommended video aspect ratio: 9:16 or 16:9
• Recommended video format: MP4 or MOV
• Maximum text-to-image ratio: 20%

It’s important to note that each card in a Carousel ad can have its headline, description, and call-to-action button. This means that advertisers can customize each card to showcase a different aspect of their product or service.

Best Practices for Facebook Carousel Ads

To make the most out of your Facebook Carousel ads, it’s important to follow best practices for ad content. Here are a few tips to keep in mind:

• Use high-quality images or videos that are visually appealing and relevant to your product or service.
• Use a mix of images and videos to tell a more complete story about your product or service.
• Use each card in your Carousel ad to showcase a different aspect of your product or service.
• Include a clear and concise message in your ad copy.
• Keep your text-to-image ratio below 20% to avoid having your ad shown to fewer people.
• Use A/B testing to experiment with different images, videos, and ad copy to see what resonates best with your target audience.

By following these best practices and adhering to Facebook’s recommended image and video specs, advertisers can create effective Carousel ads that capture attention and drive results.

3. Collection Ads

Collection ads are similar to carousel ads but are designed for mobile devices. They allow users to browse and purchase products within the ad. The recommended image size for collection ads is 1200 x 628 pixels, with a maximum file size of 30 MB.

Facebook Collection Ad Specs

Facebook Collection ads are designed to provide an immersive shopping experience for users, allowing them to browse and purchase products directly from the ad. Here are the current specs for Facebook Collection ads:

• Recommended image size: 1,200 x 628 pixels
• Image ratio: 1.9:1
• Maximum video length: 120 minutes
• Maximum video file size: 4 GB
• Recommended video aspect ratio: 9:16 or 16:9
• Recommended video format: MP4 or MOV
• Maximum text: 90 characters
• Headline: 25 characters
• Description: 30 words
• Maximum number of products: 30

It’s important to note that Facebook Collection ads are made up of an image or video above a product catalog. Users can tap on the ad to browse the products and make a purchase without leaving the Facebook app.

Best Practices for Facebook Collection Ads

To make the most out of your Facebook Collection ads, it’s important to follow best practices for ad content. Here are a few tips to keep in mind:

• Use high-quality images or videos that are visually appealing and relevant to your product or service.
• Use a product catalog that is organized and easy to browse.
• Include clear and concise product descriptions and pricing information.
• Use A/B testing to experiment with different images, videos, and ad copy to see what resonates best with your target audience.
• Use retargeting to show Collection ads to users who have already shown an interest in your product or service.

By following these best practices and adhering to Facebook’s recommended specs, advertisers can create effective Collection ads that provide an engaging shopping experience for users and drive results.

Facebook Ad Sizes and Specs for Videos

Facebook also offers various ad sizes for videos, including in-stream videos and story ads.

1. In-Stream Videos

In-stream videos are ads that play before, during, or after video content on Facebook. The recommended video size for in-stream videos is 1280 x 720 pixels, with a maximum file size of 4 GB. Videos should be in MP4 or MOV format.

2. Facebook In-Stream Video Ad Specs

Facebook In-Stream video ads are designed to appear within video content on Facebook, such as within Facebook Watch or videos posted by other users or pages. Here are the current specs for Facebook In-Stream video ads:

• Recommended video length: 5-15 seconds for shorter content or 15-60 seconds for longer content
• Video aspect ratio: 16:9 or 1:1
• Video file type: MP4 or MOV
• Video resolution: at least 720p
• Video sound: optional, but recommended
• Maximum video size: 4 GB
• Maximum video duration: 240 minutes
• Text: 125 characters
• Headline: 25 characters

It’s important to note that In-Stream video ads can be skippable or non-skippable, with non-skippable ads being limited to 15 seconds in length.

Best Practices for Facebook In-Stream Video Ads

To make the most out of your Facebook In-Stream video ads, it’s important to follow best practices for ad content. Here are a few tips to keep in mind:

• Grab the viewer’s attention within the first few seconds of the video to prevent them from skipping the ad.
• Use a clear and concise message that resonates with your target audience.
• Use high-quality visuals and sound to make the ad visually appealing and engaging.
• Include a clear call-to-action that encourages users to take action, such as visiting your website or making a purchase.
• Use A/B testing to experiment with different videos and ad copy to see what resonates best with your target audience.

By following these best practices and adhering to Facebook’s recommended specs, advertisers can create effective In-Stream video ads that provide an engaging viewing experience for users and drive results.

Stories Ads

Stories ads are full-screen vertical ads that appear in between users’ stories on Facebook and Instagram. The recommended video size for story ads is 1080 x 1920 pixels, with a maximum file size of 4 GB. Videos should be in MP4 or MOV format.

Facebook Stories Ads Specs

Facebook Stories ads are a full-screen, immersive ad format that appears within Facebook Stories, a feature that allows users to share photos and videos that disappear after 24 hours. Here are the current specs for Facebook Stories ads:

• Recommended image size: 1080 x 1920 pixels
• Image file type: .jpg or .png
• Recommended video size: 1080 x 1920 pixels
• Video aspect ratio: 9:16 or 16:9
• Video file type: .mp4 or .mov
• Video duration: 1-15 seconds
• Maximum video size: 4GB
• Text: 125 characters
• Headline: 25 characters

It’s important to note that Stories ads can be skippable or non-skippable, with non-skippable ads being limited to 5 seconds in length.

Best Practices for Facebook Stories Ads

To make the most out of your Facebook Stories ads, it’s important to follow best practices for ad content. Here are a few tips to keep in mind:

• Use high-quality images or videos that are visually appealing and fit the vertical orientation of the Stories format.
• Use a clear and concise message that resonates with your target audience.
• Include a clear call-to-action that encourages users to take action, such as visiting your website or making a purchase.
• Use A/B testing to experiment with different visuals and ad copy to see what resonates best with your target audience.

By following these best practices and adhering to Facebook’s recommended specs, advertisers can create effective Stories ads that provide an engaging viewing experience for users and drive results.

6. Facebook Ad Sizes for Augmented Reality

Facebook also offers augmented reality (AR) ads, which allow users to try on products virtually. AR ads are relatively new to Facebook, but they are quickly gaining popularity. The recommended image size for AR ads is 1080 x 1080 pixels, with a maximum file size of 10 MB.

Facebook AR Ads Specs

Facebook AR ads are interactive ads that allow users to experience products or services in a virtual environment using their smartphone’s camera. Here are the current specs for Facebook AR ads:

• Image size: 1200 x 628 pixels
• Image file type: .jpg or .png
• Video aspect ratio: 16:9 or 1:1
• Video file type: .mp4
• Video duration: 15 seconds max
• Maximum video size: 4GB
• Text: 125 characters
• Headline: 25 characters

In addition to these standard ad specs, AR ads require an augmented reality experience to be created using Facebook’s Spark AR Studio. Advertisers can create AR experiences that allow users to interact with products or services, try on virtual makeup or clothing, or engage with branded filters.

Best Practices for Facebook AR Ads

To create effective Facebook AR ads, it’s important to follow best practices for ad content. Here are a few tips to keep in mind:

• Use high-quality visuals and animations that are visually appealing and fit the augmented reality format.
• Use a clear and concise message that resonates with your target audience.
• Include a clear call-to-action that encourages users to try out the AR experience and learn more about the product or service.
• Use A/B testing to experiment with different visuals and ad copy to see what resonates best with your target audience.

By following these best practices and adhering to Facebook’s recommended specs, advertisers can create effective AR ads that provide an engaging, interactive experience for users and drive results.

Facebook Marketplace Ad Sizes

Facebook Marketplace is a popular platform for buying and selling items locally. Facebook also allows businesses to create ads that appear within Marketplace search results. These ads can help businesses reach local customers who are actively looking for products or services.

Here are the recommended ad sizes for Facebook Marketplace ads:

• Single Image Ads: The recommended image size for single image ads in Marketplace is 1200 x 628 pixels, with a maximum file size of 30 MB. The image should be in PNG or JPG format.
• Carousel Ads: The recommended image size for carousel ads in Marketplace is 1080 x 1080 pixels, with a maximum of five images per ad. The maximum file size for each image is 30 MB, and the images should be in PNG or JPG format.
• Video Ads: The recommended video size for video ads in Marketplace is 1280 x 720 pixels, with a maximum file size of 4 GB. Videos should be in MP4 or MOV format.

Best Practices for Facebook Marketplace Ads

To make the most of your Facebook Marketplace ads, it’s important to follow best practices for ad sizes and content. Here are a few tips to keep in mind:

• Use high-quality images or videos that showcase your product or service in the best light.
• Keep your ad text concise and informative, focusing on the benefits of your product or service.
• Use eye-catching colors and imagery to grab the viewer’s attention.
• Consider targeting your ads to specific audiences based on demographics, interests, or behaviors.
• Test different ad formats and ad sizes to see what works best for your business.
• For Facebook Marketing services avail the remarkable services by Simontechway.

Facebook Instant Articles Ad Sizes

Facebook Instant Articles allows publishers to create articles that load quickly on mobile devices. These articles can include ads, which can help publishers monetize their content. Here are the recommended ad sizes for Facebook Instant Articles:

• Single Image Ads: The recommended image size for single image ads in Instant Articles is 1200 x 628 pixels, with a maximum file size of 30 MB. The image should be in PNG or JPG format.
• Video Ads: The recommended video size for video ads in Instant Articles is 1280 x 720 pixels, with a maximum file size of 4 GB. Videos should be in MP4 or MOV format.
• Carousel Ads: Facebook also allows carousel ads in Instant Articles, with a recommended image size of 1080 x 1080 pixels and a maximum of 10 images per ad. The maximum file size for each image is 30 MB, and the images should be in PNG or JPG format.

Best Practices for Facebook Instant Articles Ads

To get the most out of your Facebook Instant Articles ads, it’s important to follow best practices for ad sizes and content. Here are a few tips to keep in mind:

• Use high-quality images or videos that align with your content and the audience’s interests.
• Keep your ad text concise and relevant to the article’s content.
• Use attention-grabbing colors and imagery to make your ad stand out.
• Consider targeting your ads to specific audiences based on demographics, interests, or behaviors.
• Test different ad formats and sizes to see what works best for your content.

Facebook Feed Ads Sizes

Facebook Feed ads are the most common type of ads on the platform, appearing in users’ News Feeds as they scroll through content. Here are the recommended ad sizes for Facebook Feed ads:

• Single Image Ads: The recommended image size for single image ads in the Facebook Feed is 1200 x 628 pixels, with a maximum file size of 30 MB. The image should be in PNG or JPG format.
• Video Ads: The recommended video size for video ads in the Facebook Feed is 1280 x 720 pixels, with a maximum file size of 4 GB. Videos should be in MP4 or MOV format.
• Carousel Ads: Facebook also allows carousel ads in the Facebook Feed, with a recommended image size of 1080 x 1080 pixels and a maximum of 10 images per ad. The maximum file size for each image is 30 MB, and the images should be in PNG or JPG format.
• Collection Ads: Collection ads allow advertisers to showcase multiple products in a single ad unit. The recommended image size for the cover image is 1200 x 628 pixels, and the recommended image size for the product images is 600 x 600 pixels. The maximum file size for each image is 30 MB, and the images should be in PNG or JPG format.
• Instant Experience Ads: Formerly known as Canvas ads, Instant Experience ads allow advertisers to create immersive, full-screen experiences within Facebook. The recommended image size for Instant Experience ads is 1200 x 628 pixels, with a maximum file size of 30 MB. Videos should be in MP4 or MOV format.

Best Practices for Facebook Feed Ads

To get the most out of your Facebook Feed ads, it’s important to follow best practices for ad sizes and content. Here are a few tips to keep in mind:

• Use high-quality images or videos that align with your content and the audience’s interests.
• Keep your ad text concise and relevant to the ad’s content.
• Use attention-grabbing colors and imagery to make your ad stand out.
• Consider targeting your ads to specific audiences based on demographics, interests, or behaviors.
• Test different ad formats and sizes to see what works best for your content.

Facebook Right Column Ads Sizes

Facebook Right Column ads are a type of ads that appear on the right-hand side of Facebook’s desktop interface. Here are the recommended ad sizes for Facebook Right Column ads:

• Single Image Ads: The recommended image size for single image ads in the Right Column is 254 x 133 pixels, with a maximum file size of 30 MB. The image should be in PNG or JPG format.
• Carousel Ads: Facebook also allows carousel ads in the Right Column, with a recommended image size of 254 x 133 pixels and a maximum of 10 images per ad. The maximum file size for each image is 30 MB, and the images should be in PNG or JPG format.

Best Practices for Facebook Right Column Ads

To get the most out of your Facebook Right Column ads, it’s important to follow best practices for ad sizes and content. Here are a few tips to keep in mind:

• Use high-quality images or videos that align with your content and the audience’s interests.
• Keep your ad text concise and relevant to the ad’s content.
• Use attention-grabbing colors and imagery to make your ad stand out.
• Consider targeting your ads to specific audiences based on demographics, interests, or behaviors.
• Test different ad formats and sizes to see what works best for your content.

8. Conclusion

In conclusion, Facebook provides a variety of ad formats and sizes to meet the needs of advertisers and effectively promote their products and services on the platform. Advertisers can choose from a range of formats including single image ads, video ads, carousel ads, collection ads, and more, each with their own specific specs and guidelines.

Following Facebook’s recommended specs for each ad format is crucial to ensure the ads are displayed properly and effectively on the platform. Advertisers should also keep in mind best practices for ad content, such as using high-quality visuals, clear messaging, and a strong call-to-action

Frequently Asked Questions (FAQs)

What is the best image size for Facebook ads?

The recommended image size for Facebook ads is 1200 x 628 pixels.

Can I use GIFs in my Facebook ads?

Yes, you can use GIFs in your Facebook ads.

Are there any restrictions on the text I can use in my Facebook ads?

Yes, Facebook has a 20% text rule, which means that your ad’s image should not contain more than 20% text.

What is the recommended video size for Facebook stories ads?

The recommended video size for Facebook stories ads is 1080 x 1920 pixels.

Can I use the same ad size for both desktop and mobile devices?

Yes, Facebook’s ad preview tool allows you to see how your ad will look on both desktop and mobile devices, so you can use the same ad size for both.