How to Register as an Amazon Seller in 2023? A Step-by-Step Guide
If you want to start selling on Amazon, you’ve come to the right place. This guide will walk you through how to register as an Amazon seller. From creating an Amazon seller account to adding your products, Simontechway will cover everything you need to know to get started.
Introduction
Selling on Amazon can be a great way to reach millions of customers and grow your business. With Amazon’s extensive customer base and reputation, you can gain exposure to a wider audience and increase your sales.
In order to start selling on Amazon, you will need to create an Amazon seller account. This account will allow you to list your products, manage orders, and handle customer inquiries. Keep reading to learn how to register as an Amazon seller and start selling today.
Benefits of Selling on Amazon
There are many benefits to selling on Amazon, including:
- Increased exposure to millions of customers
- Access to Amazon’s shipping and fulfillment services
- Ability to offer Amazon Prime to your customers
- Competitive pricing and fees
- Access to Amazon’s marketing and promotional tools
Types of Amazon Seller Accounts
Before you can register as an Amazon seller, you’ll need to decide which type of seller account you want to create. Amazon offers two types of seller accounts:
- Individual Seller Account
- Professional Seller Account
Individual Seller accounts are best for sellers who plan to sell fewer than 40 items monthly. This account type has no monthly subscription fee, but you will be charged a per-item fee for each sale.
Professional Seller accounts are best for sellers planning to sell more than 40 items monthly. This account type has a monthly subscription fee of $39.99, but you will not be charged a per-item fee for each sale.
10 Easy Steps for Creating an Amazon Seller Account
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Step 1: Choose Your Seller Plan
Amazon offers two types of seller plans: Individual and Professional. The Individual plan charges a fee for each item sold, while the Professional plan charges a monthly subscription fee. Decide which plan is right for you based on your expected sales volume.
Step 2: Create Amazon Seller Account
To create an Amazon seller account, follow these steps:
- Go to https://sell.amazon.com and click “Start selling”
- Choose the type of seller account you want to create
- Provide your business information, including your legal name, address, and phone number
- Choose a marketplace and product category
- Create your seller profile and set up your payment information
Step 3: Providing Business Information
When creating your Amazon seller account, you will need to provide your business information. This includes your legal name, address, and phone number. You will also need to provide a valid credit card to use for Amazon fees and payments.
Step 4: Provide Bank Account Information
You will need to provide Amazon with your bank account information so that Amazon can deposit your payments into your account. This includes your account number and routing number.
Step 5: Set Up Your Seller Profile
Your seller profile is where you can provide information about your business, including your logo and company description. You can also set your shipping and return policies here.
Step 6: Choosing a Marketplace and Product Category
Once you’ve created your Amazon seller account, you will need to choose a marketplace and product category. Amazon offers marketplaces in many countries, including the United States, Canada, Europe, and Japan.
You will also need to choose a product category for your products. This will help Amazon categorize your products and make them easier for customers to find.
Step 7: Listing Your Products on Amazon
To list your products on Amazon, follow these steps:
- Click “Inventory” in your Amazon seller account
- Choose “Add a Product”
- Search for your product or create a new product listing
- Provide product information, including title, description, and images
- Set your price and shipping options
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Step 8: Setting Up Shipping and Fulfillment
Amazon offers a variety of shipping and fulfillment options for sellers. You can choose to fulfill your own orders or use Amazon’s fulfillment services, which include:
- Fulfillment by Amazon (FBA)
- Seller Fulfilled Prime (SFP)
With Fulfillment by Amazon (FBA), Amazon handles all aspects of shipping and fulfillment for your products. This includes storing your products in Amazon’s warehouses, packing, and shipping orders, and handling customer inquiries.
Seller Fulfilled Prime (SFP) allows you to offer Amazon Prime to your customers while fulfilling your own orders. This means you will need to handle all aspects of shipping and fulfillment for your products, but you can still offer Amazon Prime’s two-day shipping to your customers.
Step 9: Managing Your Amazon Seller Account
Once your products are listed on Amazon, you must manage your Amazon seller account. This includes:
- Monitoring your inventory levels
- Responding to customer inquiries
- Handling returns and refunds
- Tracking your sales and payments
Amazon offers a variety of tools and reports to help you manage your seller account. You can use these tools to track your sales, monitor your inventory levels, and analyze your performance on Amazon.
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Step 10: Amazon Fees and Payments
As an Amazon seller, you will be responsible for paying various fees to Amazon. These fees include the following:
- Referral fees: A percentage of the sale price of each item sold
- Closing fees: These fees are charged on media products, such as books and DVDs, and are a fixed amount per item sold. For example, the closing fee for a book is $1.80 per item.
- Fulfillment fees: These fees are charged when a seller uses Amazon’s fulfillment services, such as Amazon FBA. The fees are based on the size and weight of the product, as well as the time it is stored in Amazon’s warehouse.
- Subscription fees: These are fees charged to sellers who use the Professional seller plan. The fee is $39.99 per month, and it allows sellers to list an unlimited number of products without paying the $0.99 per item fee charged by the Individual plan.
- Advertising fees: Amazon offers several advertising options for sellers, such as sponsored products and sponsored brands. These advertising options have their own fees, which vary depending on the type of ad and the targeting options selected.
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- Shipping fees: A fee is charged for shipping your products to Amazon’s warehouses
- Other fees: There may be other fees associated with selling on Amazon, such as long-term storage fees, removal fees, and return processing fees.
Amazon will deposit your payments into your bank account every 14 days. You can view your payment history and account balance in your Amazon seller account.
Tips for Success as an Amazon Seller
To succeed as an Amazon seller, it’s important to:
- Offer competitive prices
- Provide excellent customer service
- Use high-quality product images and descriptions
- Monitor your inventory levels closely
- Offer promotions and discounts to your customers
Common Mistakes to Avoid
As an Amazon seller, there are several common mistakes you should avoid, including:
- Not monitoring your inventory levels closely enough
- Failing to respond to customer inquiries in a timely manner
- Not offering competitive prices
- Failing to optimize your product listings for search
Amazon Business Models
When creating your Amazon seller account, you will need to decide which business model to choose. Amazon offers two seller plans:
- Individual Plan
- Professional plan
The Individual plan charges a fee for each item sold, while the Professional plan charges a monthly subscription fee.
The Individual plan is suitable for those who plan to sell several items per month. This plan is ideal for those who want to sell products as a side business or hobby. With this plan, you will be charged a fee for each item sold, which can be around $0.99 per item, in addition to referral fees.
The Professional plan, on the other hand, is suitable for those who plan to sell a large number of items per month. This plan is ideal for those who want to make selling on Amazon their primary source of income. With this plan, you pay a monthly subscription fee of around $39.99 and no additional fees per item sold. You will still be charged referral fees, depending on the product category.
Consider your expected sales volume and budget when deciding which plan to choose. If you plan to sell a small number of items per month, the Individual plan may be the better option. If you plan to sell many items, the Professional plan may be more cost-effective.
Choosing the right business model is important in creating your Amazon seller account, as it will impact your fees and profit margins.
How much does it cost to sell on Amazon?
The cost of selling on Amazon varies depending on your chosen seller plan and the fees associated with selling each product.
- If you choose the Individual seller plan, you will be charged a fee of $0.99 per item sold, in addition to referral fees which can range from 6% to 45% of the item’s sale price, depending on the product category. This plan is best suited for sellers who plan to sell a small number of items per month.
- If you choose the Professional Seller plan, you will be charged a monthly subscription fee of $39.99, but you will not be charged the $0.99 per item fee. Instead, you will still be charged referral fees on each sale, which vary depending on the product category.
- Amazon also offers other optional services that sellers can choose to use, such as Amazon FBA (Fulfillment by Amazon), which allows sellers to store their inventory in Amazon’s warehouses and have Amazon handle shipping and customer service. FBA fees are based on the size and weight of the product, as well as the time it is stored in Amazon’s warehouse.
In addition to these fees, other costs may be associated with selling on Amazon, such as product sourcing, shipping to Amazon’s warehouses, advertising, and taxes.
Overall, the cost of selling on Amazon can vary depending on several factors. Still, it is important to carefully consider these costs when setting prices for your products and determining your profit margins.
Conclusion
Registering as an Amazon seller is a great way to reach millions of customers and grow your business. Following the steps outlined in this guide, you can create an Amazon seller account, list your products, and start selling on Amazon today.
FAQs
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Do I need a business license to sell on Amazon?
It depends on your location and the type of products you’re selling. Check with your local government to see if you need a business license.
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How do I optimize my product listings for search on Amazon?
Use relevant keywords in your product titles and descriptions, and provide high-quality images and detailed product descriptions.
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Can I sell products in multiple categories on Amazon?
Yes, you can sell products in multiple categories on Amazon.
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How do I handle returns and refunds on Amazon?
Amazon provides a returns and refund process for sellers to follow. You can manage returns and refunds through your Amazon seller account.
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What happens if my account is suspended?
If your account is suspended, you must contact Amazon’s seller support team to resolve the issue.